Best Customer Data Platform (CDP) Exam Dumps: Pass Salesforce Customer Data Platform Exam Successfully

Eleanor2023-03-15T06:42:00+00:00

ITPrepare regularly updates the Customer Data Platform (CDP) exam dumps to keep up with the changing trends in the exam as well as provide you with the most accurate information. We have the best Customer Data Platform questions and answers to help you pass the exam with flying colors. With our updated CDP exam dumps, you can review the syllabus and understand the relevant topics before the exam. You can also practice the actual questions and answers before the exam to boost your confidence. We guarantee that you will pass the exam on the first try with our comprehensive and up-to-date Customer Data Platform exam dumps. Take the first step towards a successful career in the Salesforce Customer Data Platform by using our best Customer Data Platform exam dumps and get certified today!

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1. Which of the fields is non-editable during data ingestion?

Field label

Header label

Field API name

Data Type

2. What three actions execute when identity resolution configuration is deleted´?

Eliminate dependencies on data models objects

Reset all settings in identity resolution

Delete all custom data model objects

Remove all unified customer data

Remove all source profile data

3. What is the purpose of container path in segmentation?

To create relationships between your related attributes

To show the path of the attribute in the attribute library

To show unrelated attributes

To define data relationships in activation

4. Where are activated segments found in Marketing Cloud?

Filtered Data Extensions

Standard Data Extension

Shared Data Extension

Salesforce Data Extensions

5. Which of these three CRM objects do reconciliation rules operate across?

Contact

Party Identification

Individual

Lead

Contact Point Email

6. Which of the following are correct connection options for Marketing and CRM connector in CDP (Choose 2)

Multiple CRM Orgs & One Marketing Cloud Enterprise Account to same CDP org.

One CRM Org & One Marketing Cloud Enterprise Account to the same CDP org

Multiple CRM Orgs & Multiple Marketing Cloud Enterprise Accounts the same CDP Org

One CRM Org & Multiple Marketing Cloud Enterprise Account to the same CDP Orgm

7. Which Steps should an administrator take if a successfully configured cloud storage data stream fails to refresh with a NO FILE FOUND error message?

Check permissions are configured for the CDP user

Check if the Cloud Storage data source is enabled in CDP setup

Check permissions are configured for the S3 user

Check if the file exists in a specific S3 bucket

8. How often does subscriber data from Marketing Cloud Bundles refresh?

Every 12 hours

Every 15 mins

Hourly

Daily

9. How does an admin increase the consolidation rate for identity resolution?

Add more matching rules to broaden the search of matches

Change the ignore empty value option

Change all reconciliation rules to source sequence

Reduce the number of matching rules

10. What are the two steps of data ingestion in Salesforce CDP?

Map ingested data to existing ingested data objects.

Map ingested data to data model with consistent semantics.

Preserve data per source schema with ingestion to data lake.

Establish a connection with the source data via REST API

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11. Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle

All Business Units in the Marketing Cloud Account with Email Activity

All Business Units in the Marketing Cloud Account

All Business Units in the Marketing Cloud Account for which connected CDP

Top level (Enterprise) Business Unit in the Marketing Cloud Account

12. What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?

Membership

Party

Global Account

Individual

13. How many marketing cloud EIDs can be connected to Salesforce CDP?

14. What are 2 options to stop a segment from publishing?

Disable

Skip

Unpublish

Delete

15. Which dependencies need to be removed before a data stream can be deleted?

Data Model

Segmentation

Calculated Insights

Activation

16. When using the Cloud Storage data stream ingestion where does Salesforce CDP ingest from?

Customer provided S3 bucket

Salesforce provided S3 bucket

Salesforce Information Model

Any external cloud storage with a restful API

17. What is the purpose of Identity Resolutions?

Increase the size of your mailable customer list

Perform data hygiene on large data set

Build a cohesive, omnichannel view of customers

Drive more revenue through ecommerce channels

18. Which CDP objects are available as tables via the Tableau connector to discover new

insights about customers?

Calculated insights

Data Model Objects

All Objects

Unified Profile

19. What is the first step to setup and configure a marketing cloud customer data platform instance?(1)

Connect to the Marketing Cloud Account CDP is provisioned in

Complete the Salesforce CDP provisioning process

Connect to the Salesforce CRM Org CDP is provisioned in

Enable Salesforce CDP Admin permission set to the Salesforce CRM Org

CDP Admin has already configured the Salesforce CRM connector and setup data

20. What is the process called of Cleaning, Deduplicating, Merging data into a single ID?

Data Unification

Data Mining

Data Cleansing

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21. What result will a segmentation filtering on City | Is Equal To | ‘San José’ return?

Values containing San José’, San Jose only

Values containing San Jose’, san jose only

Values containing San José’, San Jose, san josé, san jose

Values containing San José’, san josé only

22. Consolidation Rate

1 - (Total Unified Profiles/ DSO profile)

1 - (Total Unified Profiles/ DMO profile)

1 - (Total Unified Profiles/ Data Stream profile)

23. Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which Business Unit(s) will these automations be created?

All Business Unit (Bus) in the Account including Top-level (ENT) business unit

All Business Units (Bus) in the account used for sending

All selected business unit (Bus) during mapping

Top-level (ENT) business unit only

24. How can an administrator check segment publishing status?

Segments publish summary dashboard

Publish History related list in Activation Record

Segments publish history report

Publish History related list in Segment Record

25. How is Restriction of Processing request handled in segmentation?

Restricts data processing on all entities

Restricts data processing while saving the segment

Restricts data processing for individual and unified individual profile

Restricts data processing during activation

26. What happens if no file name is specified in AWS S3 data stream during ingestion?

The system does not fetch any file and the data stream shows an error.

The system chooses the first file found in the S3 bucket

The ingestion setup can’t be completed without specifying the filename.

The ingestion setup is completed but the data stream shows 0 records

27. Which two files are activated to Cloud File storage for each segment publish?

A file that contains the segment members with additional attributes

A file that contains the segment definition

A file that contains calculated insights

A file that contains security credentials

28. Which formula function should a Data Specialist use to create composite key if the primary key is not available in the data stream?

COALESCE

UUID

CONCATE

SUBTITUTE

29. What type of Calculated Insights can be added as additional attributes in an activation? (Choose 1)

Metrics & Dimensions

Metrics

Dimensions

Filters

30. What are the two benefits of Calculate Insights compared to Segment criteria?

It creates simple logic on row-based operations

It creates reusable contents

Marketer friendly drag and drop interface

It performs complex queries on multiple objects

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31. How should Data Subject Rights request be submitted to Salesforce CDP?

Using a dedicated field in data stream

Using Consent API

Using dedicated data stream

Using Data Explorer

32. Which authentication type is supported for Cloud File Storage activation target?

Using encrypted username and password

Using access and secret keys

Using private key certificate

Using JWT token

33. How does Identity Resolution select attributes for Unified individuals when there is --- attribute----(Choose 1)

Leverage Match Rules

Leverage Reconciliation Rules

Create additional Rule Sets

Create additional Contact Points

34. What are two characteristics that describe the Cloud Information Model?

A Product Sold By Salesforce

A Conceptual Model

A Canonical Model

A Static Model

35. What is a Customer Data Platform?

A platform where end users can see data collected about themselves

A platform to buy and sell advertising data

A social media platform

A platform that collects and stores data about customers

36. Which of these is present in Identity Resolution Summary?

Unified Individuals

Last Processing Status

Matched Individuals

All the above

37. Which formula function should a data specialist use to create a composite key when a primary key is not available?

COALESCE

CONCAT

UUID

SUBSTITUTE

38. What are the two distinct phases of data management in CDP?

Data Ingestion

Data Actions

Data Modeling

Data Activation

39. Which data attributes can be included in activation to a Marketing Cloud Data Extension?

Direct attributes of the entity being activated on

Any Data Model Objects field

Attributes used in Segment filter rule definition

Any Data Stream or Data Source Object’s field

40. What is customizable in Salesforce CDP canonical model?

Objects

Objects & Fields

Fields

Objects, Fields & relationships

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41. What must CDP admin user do first when setting up users in CDP?

Creates profile for each CDP user role

Assign permission sets

Configure Data Source

Set up each use as admin

42. What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

Profile API

Query API

Calculated Insights API (Doubt)

Metadata API

43. Data from which object will be deleted when processing a Data Deletion or Right to be forgotten request

Individual and all related entities in data model

Individual, all related entities in data model and mapped data streams

Unified individual, all related entities in data model and mapped data streams

Unified individual and all related entities in data model

44. What is the cardinality between individual and contact point objects?

One to one

Many to one

Many to many

One to many

45. How many Business Units under the same Enterprise ID (EID) can be connected for data ingestion?

No hard limit

46. Which two steps required when setting up a Marketing Cloud activation?

Set publish schedule

Choose an Activation Target

Set subscriber key field

Select the Email Contact Point

47. What are the two refresh models available for a cloud storage data stream?

Update

Upsert

Append

Full Refresh

48. Which two frequency options are available when ingesting Marketing Cloud Data Extensions?

15 minutes

24 hours

60 minutes

12 hours

49. What is the correct formula to display the value of the raw data column of “Revenue” plus a 5% margin?

SELECT([‘Revenue’] *1.05)

SELECT([‘revenue’] *1.05)

sourceField([‘Revenue’] *1.05)

sourceField([‘revenue’] *1.05)

50. Which two dependencies need to be removed prior to disconnecting a data source?

Activation Target

Data Stream

Segment

Activation

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51. Which two options are available when configuring a segment publish schedule?

Manual refresh

Don’t refresh

Hourly

24 hours

52. Records from which object can be retrieved via the Salesforce CDP Query API?

Segment membership

Segment metadata

Data Stream metadata

(…) data model

53. What are the three available data related APIs in CDP?

Transactional API

Profile API

Unified Profile API

Data Query API

Calculated Insights API

54. What salesforce CDP API enables simultaneous retrieve of customer profile details and computed insights?

Calculated insights api

Profile api

Query api

Metadata api

55. Which operator can be used to find individuals whose loyalty is gold, platinum or higher?

Is In

Is between

Is less than or equal to

Is greater than

56. Which type of measures with aggregate functions are supported?

Date

Text

Numeric

Boolean

57. Which datatype is not supported in Salesforce CDP?

Date

Boolean

Text

Number

58. Where does Data Specialist enable value suggestion on an attribute for segmentation?

Segment Setup

Data Mapping (accurate)

Data Modeling

Data Stream Setup (it can be also answer. HELP doc)

59. A marketer wants to segment it's audience by qualifying the lifetime value of the customer-- ---be created to support this use case in segmentation? (1 Answer)

Streaming Insight

Profile Insight

Calculated Insight

Commerce Insight

60. Which two options are available for automated batch publish and activation?

2 1 hour

24 hours

15 minutes

12 hours

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61. When can the data types be changed during ingestion?

After the DSO is created

Before DSO is created

Data type can never be changed

Data type can be changed at any time

62. In addition to the unified individual object, what other object does salesforce CDP automatically create and manage during the identity resolution process?

Unified product catalog objects

Unified contact point objects

Unified order objects

Unified lead objects

63. How many Metrics can be present in 1 segment container?

100

64. In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage during the Identity Resolution process?

Unified Lead Objects

Unified Contact Point Objects

Unified Order Objects

Unified Product Objects

65. Which two interaction studio features are updated with activation from salesforce CDP?

Segments

Promotions

Profile attributes

Event data

66. Which Salesforce CDP use case merges customer information from various systems to create a single Id, a single record for a customer?

Audience Segmentation

Consent Management

Data Unification

Identity Resolution

67. How long does it take for the suggested values to be visible after being enabled?

Up to 1 week

Up to 24 hours

Instantly

Up to 48 hours

68. Which data model in Salesforce CDP defines the future revenue or quantity for an opportunity of the product family?

Product

Sales Order

Party

Engagement

69. 1.What permission setting should an admin check if the custom CRM object is not accessible from CDP?

Create object permission enabled in CDP org

Read object permission enabled in Source CRM Org

Modify all object permission enabled in CDP org

View All object permission enabled in Source CRM org

70. Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

CDP does not merge source records but instead creates a unified records that links all source records

The unified individual ID is refreshed after each resolution and it can change over a period of time.

CDP only lets you create one identity resolution ruleset

Fuzzy value used to match source profiles are stored in unified profile

Best Customer Data Platform (CDP) Exam Dumps: Pass Salesforce Customer Data Platform Exam Successfully